Style and content of gallery guides
We produce a gallery guide for every exhibition at Wellcome Collection. Certain key elements of style and content are consistent across all exhibition guides:
- Fonts have a minimum x height of 1.75 mm (equivalent of Arial 9.5 pt). Leading should be greater than the x height of the letters. Line length should be no longer than 55 characters. Text should be left-aligned, with right margins kept ragged
- Inclusion of a simplified exhibition map
- Paper size is 140 x 210 mm, but the page count can vary
- Paper inside the guides is uncoated white 100 gsm. The cover paper stock can be unique to each exhibition
- Position of exhibition title piece, in black or white
- Position of the Wellcome Collection logo block, in black or white
- Position of the dates of exhibition, in black or white
Beyond that, each gallery guide uses the exhibition’s unique title treatment, graphic identity and fonts.
There are no further restrictions on the type of content or internal layout contained in a gallery guide, which is to be devised by the exhibition’s curator in collaboration with the graphic designer.