Vision aids in America : a social history of eyewear and sight correction since 1900 / Kerry Segrave.

  • Segrave, Kerry, 1944-
Date:
[2011], ©2011
  • Books

About this work

Description

"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.

Publication/Creation

Jefferson, N.C. : McFarland, [2011], ©2011.

Physical description

v, 212 pages : illustrations ; 23 cm

Bibliographic information

Includes bibliographical references and index.

Contents

The years prior to 1900 -- Medical advice, lore and oddities -- Children and the needy -- Fashion and style -- Marketing -- Women -- Image, psychology, experiments -- Statistics -- Optometry laws -- Price-fixing, scams, retailing -- Contact lens -- Sunglasses.

Languages

Where to find it

  • LocationStatus
    History of Medicine
    QF.6.AA9
    Open shelves

Permanent link

Identifiers

ISBN

  • 9780786462919
  • 0786462914