Vision aids in America : a social history of eyewear and sight correction since 1900 / Kerry Segrave.
- Segrave, Kerry, 1944-
- Date:
- [2011], ©2011
- Books
About this work
Description
"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.
Publication/Creation
Jefferson, N.C. : McFarland, [2011], ©2011.
Physical description
v, 212 pages : illustrations ; 23 cm
Contributors
Bibliographic information
Includes bibliographical references and index.
Contents
The years prior to 1900 -- Medical advice, lore and oddities -- Children and the needy -- Fashion and style -- Marketing -- Women -- Image, psychology, experiments -- Statistics -- Optometry laws -- Price-fixing, scams, retailing -- Contact lens -- Sunglasses.
Languages
Where to find it
Location Status History of MedicineQF.6.AA9Open shelves
Permanent link
Identifiers
ISBN
- 9780786462919
- 0786462914