Money talks : investing in proactive health measures to support healthy ageing.

"We know proactive (preventative health interventions and health promotion) health measures work, are cost-effective, and can save lives. But despite international consensus on the importance of prevention and promotion, there’s been too little action for too long – particularly in the form of expenditure commitments. Across the Organisation for Economic Co-operation and Development (OECD), on average countries spend just 2.8% of their health budgets on these interventions. In this report, with ILC-Canada, we use Canada as a case study to demonstrate the effectiveness of spending on prevention and health promotion. Canada spends more of its health budget on proactive health measures than any other country in the OECD – at 6%, it’s more than double the OECD average, which has contributed to positive outcomes."--From publisher's website.