For fitness without fatness drink Bovril ... : sensible slimming or in other words sensible eating.

Leaflet advertising Bovril beef extract as being ideal for slimming diets ("10 calories per cup"). Possibly 1950s. The front shows a cup of steaming Bovril againsta yellow background, the bottle is shown on the next page and a dark-haired woman in a green suit standing on bathroom scales, clearly delighted at the results, on another.