Change programme.

Date:
1994
  • Videos

About this work

Description

This is an internal communications video about the change programme. Dr David Barry, Group Director for Research Development and Medical explains the programme; the rationale is to be unified across all the markets in the World. In response to a prior comment by a leading pharmaceutical ,market analyst James Culverwell (heard in voice-over), the organisation responds to his criticism of their ability to bring their new herpes drug Zovirax to market successfully. A meeting of global brand managers takes place. Some of the marketing activities which were put into place for Zovirax are shown.

Publication/Creation

UK : Burroughs Wellcome, 1994.

Physical description

1 DVD (30 min.) : sound, color, PAL
1 Digibeta (30 min.) : sound, color, PAL

Notes

This video is part of the collection of Audio Visual items accessioned from GlaxoWellcome Heritage Archives in 1995.
The master of this video was MII (M2), which has now been migrated to digibeta videotape and DVD. The master has been deaccessioned.

Creator/production credits

No production credits.

Copyright note

Wellcome Trust

Type/Technique

Languages

Where to find it

  • Location Access
    Closed stores
    6018S

    Note

  • LocationStatusAccess
    Closed stores
    6018D

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