Fry's pure concentrated cocoa : Hooray! It's Fry's : Fry's milk chocolate.

Full colour leaflet or magazine insert advertising Fry's Cocoa, Milk Chocolate and (on the back) Fry's Malted Cocoa (which appears to have been manufactured by Allen & Hanburys - "specially introduced at the request of the medical faculty... being rich in muscle and fat-forming elements"). The image shows a colour illustration of a red haired girl and a blond boy in bed with mugs of steaming cocoa. It possibly dates from the early 1900s.