Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace.
- Barber, Peggy.
- Date:
- 2010
- Books
About this work
Publication/Creation
Chicago : American Library Association, 2010.
Physical description
xii, 95 pages : illustrations ; 28 cm
Contributors
Contents
Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.
Bibliographic information
Includes bibliographical references and index.
Languages
Where to find it
Location Status Access Closed stores/BAR
Permanent link
Identifiers
ISBN
- 9780838910115
- 0838910114