Pills and profits : the selling of medicines since 1870 : an exhibition at the Wellcome Institute for the History of Medicine / Ken Arnold, Tilli Tansey.
- Arnold, Ken, 1960-
- Date:
- 1994
Licence: Attribution 4.0 International (CC BY 4.0)
Credit: Pills and profits : the selling of medicines since 1870 : an exhibition at the Wellcome Institute for the History of Medicine / Ken Arnold, Tilli Tansey. Source: Wellcome Collection.
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![BREAD should look like. NOTICE THE COLOUR it proclaims. The study of nutrition was one of the medical sciences that for a while became very fashionable. Modern Medicine Collection VI.6 The YadilBook (London, 3rd edn, 1923) pp.150-151. Botdes of'Yadil', [192-?] This publication was used to promote the antiseptic substance 'Yadil' produced by Clement & Johnson Ltd. The company claimed that 'Yadil' was of entirely harmless vegetable origin, based on garlic oil. Great claims were made for the efficacy of the antiseptic; on the page shown, for example, the use of 'Yadil' is predicted to result in the emptying of hospitals. Two bottles of the drug are also shown, one in its original wrapper. Book kindly loaned by Dr Tilli Tansey, samples by the Science Museum VI.7 Newspaper cutting from Daily Mail, 24 July 1924. 'Medical Research Committee Newspaper Cuttings Book' The article shown was a follow-up article to Sir William Pope's initial exposure of 'Yadil' on 22 July. Pope revealed that 'Yadil' was not the harmless vegetable prepar- ation that its makers claimed it to be, and that it actually contained a small amount of the poison formaldehyde. In the article shown a number of other notable medical men supported Pope's contentions. The 'Yadil' exposure put its makers Clement & Johnson Ltd out of business and sent shock waves throughout the world of medical advertising. Kindly loaned by the National Institute for Medical Research VI.8 Clipping from Weekly Dispatch, 28 December 1924 In this article the leading surgeon Sir William Arbuthnot Lane is quoted as declaring that modern women had lost most of the physical characters which are such a marked feature in the magnificently built savage. The practice of'puffing', in which doctors were deemed in effect to be advertising, was at this time being critically scru- tinized by the British Medical Association. This clipping is from their papers. Arbuthnot Lane later resigned from the BMA after a dispute about his use of'puffs'. CMAC SA/BMA D107 VI.9 Daily Express advertisement for 'Curicones' and accompanying letter, 1935 This advertisement for a cure to 'all rheumatic complaints' was brought to the attention of the British Medical Association by a suspicious doctor in the Isle of Man. The reply from the BMA stated that the claims in the advertisement were both inaccurate and](https://iiif.wellcomecollection.org/image/b20456517_0059.jp2/full/800%2C/0/default.jpg)
