The delight of all who use it : that's Lux / Lever Brothers Limited.

Magazine insert advertising Lever Brothers' Lux soap (for washing clothes and baths). It shows a young child in a red and white striped bathing costume standing in a pool of water on a beach, with waves crashing in the background and a spade in the sand, resting on a bucket full of seaweed. The child is holding a very large box of Lux Soap.