Slimming to fashion / Ryvita Company.

  • Ryvita Company
Date:
[between 1950 and 1959?]
Catalogue details

Licence: Public Domain Mark

Credit: Slimming to fashion / Ryvita Company. Source: Wellcome Collection.

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    Guide to the This spring’s line gives no room for complacency to the not-so-slim. Essentially, it keeps close to last year’s revolutionary line: slender curved and very feminine. Shoulders stay soft and rounded and if anything even more slim than before. Necks are horseshoe, collars full and flamboyant, sleeves narrow and bracelet length. Busts keep proudly high and firm; and moulded midriffs lead naturally into long slender waistlines. Waists stay where they should be. Skirts? No change to speak of. Many are pencil slim, many are finely pleated, all are more or less fixed at 15 inches from the ground. All in all, this year gives us a clean-cut line sweep- ing unbroken downwards, holding close as a second skin to the figure. Facing facts Make no mistake about it. This line is a very
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