"The explosion of biological information"

Date:
1979-1980
Reference:
PP/CRI/H/6/16
Catalogue details

Licence: In copyright

Credit: "The explosion of biological information". Source: Wellcome Collection.

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    Great Books of the L Published by ENCYCLOPAEDIA BRITANNICA in collaboration with THE UNIVERSITY OF CHICAGO Dear Great Books Owner: As a subscriber to the Great Books of the Western World, you are entitled to receive a copy of the 1980 Edition of THE GREAT IDEAS TODAY just as soon as this significant volume comes off the presses. Five distinguished contributors discuss perhaps today's most urgent concern—energy. They look from different perspectives at the problems of world energy supply, use, and cost in the years to come. The implications for us, as individuals, and for the national interest make this one of the most topical and relevant symposiums of the past decade. This year's edition, the twentieth that has appeared, also contains a most interesting essay on the Greek tragedies of Aeschylus, Sophocles, and Euripides (the state of current classical studies is healthy indeed)... a discussion of the trends in the Social Sciences since World War II (Part 2)... a report on the explosion of biological information ... a comparison of the different traditions in The Idea of Nature, East and West.. . and three additions to your Great Books library. All this provocative and intriguing reading is yours in the 1980 GREAT IDEAS TODAY—as beautifully designed as it is intellectually stimulating. Please read inside for a more detailed description. This remarkable volume, conceived, written and edited expressly for Great Book owners, will be sold, at $14.00 in bookstores later this year. But your own personal copy, to be shipped to you around September 30th, is only $11.95 plus shipping and handling—almost one-sixth under the bookstore price. And this remarkable low price, exclusively for Registered Patrons of the Great Books of the Western World, is only part of your subscriber privileges. According to our agreement, we promised to send you THE GREAT IDEAS TODAY each year just as soon as it is ready. Please send no money now. Your copy of the 1980 Edition will be mailed to you at the address shown on the outside label. To be sure you receive this valuable volume, we suggest you check this address now to see that it is correct. If you have moved recently or expect a change of address within the next several months, please indicate the change on the label area and return that portion to us promptly in an envelope. I am confident that you will find this unusual book a source of both enlightenment and entertainment— and that it will become an important addition to your Great Books library. Developed under the dedicated guidance of the same dynamic editorial genius that created your Great Books home library, THE GREAT IDEAS TODAY brilliantly explores the events and trends of today through the spectacles of ideas. Within the 480 pages of this valuable new volume you will find ... WORLD ENERGY PROSPECTS-A SYMPOSIUM Sincerely, OTH/jd Owen T. Hall Director of Publications
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