Change programme.
- Date:
- 1994
- Videos
About this work
Description
This is an internal communications video narrated in Spanish about the change programme. Dr David Barry, Group Director for Research Development and Medical explains the programme; the rationale is to be unified across all the markets in the World. In response to a prior comment by a leading pharmaceutical ,market analyst James Culverwell (heard in voice-over), the organisation responds to his criticism of their ability to bring their new herpes drug Zovirax to market successfully. A meeting of global brand managers takes place. Some of the marketing activities which were put into place for Zovirax are shown.
Publication/Creation
UK : Burroughs Wellcome, 1994.
Physical description
1 DVD (10 min.) : sound, color, PAL
1 Digibeta (10 min.) : sound, color, PAL
1 Digibeta (10 min.) : sound, color, PAL
Notes
This video is part of the collection of Audio Visual items accessioned from GlaxoWellcome Heritage Archives in 1995.
The master of this video was MII (M2), which has now been migrated to digibeta videotape and DVD. The master has been deaccessioned.
Identical footage in the video entitled 'Change Programme - July 1994'. Marked 'For NTSC Transfer'.
Creator/production credits
No production credits.
Copyright note
Wellcome Trust
Type/Technique
Languages
Where to find it
Location Access Closed stores6022SNote
Location Status Access Closed stores6022D