Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
    

concept

Food politics : how the food industry influences nutrition and health / Marion Nestle ; foreword by Michael Pollan.

A screenful of sugar? : prescription drug websites investigated / Jon C. Schommer, Lewis H. Glinert.

AIDS drugs for all : social movements and market transformations / Ethan B. Kapstein and Joshua W. Busby.

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Food politics : how the food industry influences nutrition and health / Marion Nestle ; foreword by Michael Pollan.

A screenful of sugar? : prescription drug websites investigated / Jon C. Schommer, Lewis H. Glinert.

AIDS drugs for all : social movements and market transformations / Ethan B. Kapstein and Joshua W. Busby.