Concept
Drugs--Marketing
Catalogue
- Books
Selling sickness : how drug companies are turning us all into patients / Ray Moynihan & Alan Cassels.
Moynihan, Ray.Date: [2005], ©2005- Books
Inside the drug industry / Bert Spilker, Pedro Cuatrecasas.
Spilker, Bert.Date: 1990- Books
The Indian pharmaceutical sector : issues and options for health sector reform / Ramesh Govindaraj, Gnanaraj Chellaraj.
Govindaraj, Ramesh, 1961-Date: [2002], ©2002- Books
Successfully marketing clinical trial results : winning in the healthcare business / Günter Umbach.
Umbach, Günter.Date: 2006- Books
Pharma 2005 : marketing to the individual / PriceWaterhouseCoopers.
Date: [1999], ©1999