Organized effort to gather information about target markets and customers

concept

The home market : a handbook of statistics / by Major G. Harrison & F. C. Mitchell and the statistical staff of the London Press Exchange Limited.

Analysis of the European market for organic food / Ulrich Hamm, Friederike Gronefeld, Darren Halpin.

Japanese pharmaceutical expansion into Europe : strategies and prospects / Donald Macarthur.

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Market surveys

Works from the collections

The home market : a handbook of statistics / by Major G. Harrison & F. C. Mitchell and the statistical staff of the London Press Exchange Limited.

Analysis of the European market for organic food / Ulrich Hamm, Friederike Gronefeld, Darren Halpin.

Japanese pharmaceutical expansion into Europe : strategies and prospects / Donald Macarthur.