Bruce Lesser, Senior Executive Rep

Interviewee joined the company in c1968 as a sales representative for Macon Georgia. He was noted for travelling with a St Bernard dog in the car.

Topics discussed include:

* training of sales reps

* Bobby-Joe Gooth, Bill Manheim, Don Gillray [?], Joe Newhouse

* difference between town and country doctors

* BW's image amongst doctors

* reporting structure for sales reps

* DDD - Drug Distribution Data

* evaluation of sales representatives' performance

* personal profile for sales reps

* sales conferences

* marketing ephemera

* advertising and marketing

* introduction of computers

* over the counter drugs

* Zovirax, pricing and uses

* Retrovir, selling and pricing

* flotation

* merger

* company atmosphere

2 audiocassettes Tape 27

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