John Bowler, Commercial Director

A qualified pharmacist, the interviewee joined the company in 1964 as a sales representative covering Nottinghamshire and Derbyshire. He set up the medical representative training course. He later became General Manager of Burroughs Wellcome UK Pharmaceuticals.

Topics discussed include:

* impressions of the company

* training of sales representatives

* product range

* Estabal

* selling products

* changes in research procedure and management

* business changes: centralisation of business processes; structure of the business

* Fred Wrigley

* Septra/Septrin and trimethoprim, joint venture with Roche

* pricing products

* Peter Howsam

* developing new markets, inc Japan and Germany

* merger with Glaxo

* John Robb

2 audiocassettes Tape 38

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