Fred A Coe, Former President & CEO Burroughs Wellcome & Co (USA) Inc

Topics covered include:

* development of the company, and assessment of the state of the company in 1940s;

* technical advancement and automation;

* corporate marketing strategy;

* relationship between UK and US companies

* step by step view of drug creation process, from initial research through to pricing;

* company structure;

* company's relationship with the FDA [US Food and Drug Administration]

* Sloan Kettering Institute

* Flotation of company.

People referred to: Guy Dunbar; William Creasy; George Hitchings; Bill Sullivan; Fred Wrigley; Michael Perrin; Gertrude Elion.

Refers to Kepler and APC [painkiller]

2 audiocassettes Tape 4

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